Founded in 1927, Volvo has long been renowned for the safety of its vehicles. The company was originally founded by SKF, a Swedish ball bearing company. Several early models were actually criticized for high death rates during accidents, which led to serious marketing efforts that have carried the brand’s reputation through today. Of course, the company would need more than a reputation, and they invested in safety research and development as the backbone of the brand.
In 1999 Ford purchased the Swedish brand as an addition to its Premier Auto Group. The brand has continually struggled to remain profitable against brands like Mercedes and BMW. When Ford announced the sale of Land Rover and Jaguar in 2007, many speculated that Volvo would have been a better choice. Despite faltering sales numbers, Volvo brand loyalty is extremely high, and the new C30 could be set to rejuvenate the company.
April 12, 2011
The Volvo S60 is sharp and stylish, but it doesn't scream for attention with gimmicks. A comfortable luxury sedan with solid fuel efficiency, the new S60 is a gem in a crowded field.
Sites worth visiting
Volvo’s official site sports a clean design to back up a decent amount of information concerning the actual vehicles. Be sure to check out their ‘About Volvo’ section for a detailed look at the technology that goes into every Volvo. It seems the brand still knows their strength lies in the cars, and their site reflects that vision.
Volvo at Wikipedia
The Volvo page at Wikipedia could use a serious work over for accuracy and citations, but it’s still got a ton of information, and who are we to dispute it? Most of the page focuses on the safety developments of the brand. We also love any site that offers a photo gallery of the most classic models from any brand.
Around the Blogosphere
Volvo at Autoblog
If you can find a manufacturer for which Autoblog can’t deliver, we’d surely like to see it. These guys will keep you as close to the Volvo front line as possible. The C30 is definitely one of the most exciting cars we’ve seen from Volvo in some time, and you can bet Autoblog will let us know just how it’s doing.
Volvo at Motor Trend
With the future of the Volvo brand up in the air, it’s no surprise the Motor Trend blog is running a little short on news. Still, their primary stories focus on ownership of the brand and big news on the most successful vehicles in the Volvo lineup.
Volvo Club of America
It can be tough to find a well-organized club for the car of your choice. Luckily, Volvo’s got one. The Volvo Club of America has a great site that acts as a hub for club chapters around the United States. The club also has its own forum, with threads devoted to regional chapters and upcoming club events.
This forum has over 15,000 members, which ain’t half bad for luxury brand forums. The page has model specific threads for legacy models and current models alike, making this a great place to hang your hat with fellow enthusiasts throughout the day. Be sure to introduce yourself if you want to make an impression.
This is another extensive forum dedicated to anything concerning Volvo. The good news here? Extremely knowledgeable posters. The model specific forums are home to all sorts of technical tips and tricks to get the fabled longevity out of your Volvo. These guys also seem to love classic Volvos. They’ve got more shots than we’ve seen anywhere else.
C30 Is Everything It Should Be
Jason Harper at Bloomberg took the C30 for a spin and lays out all the gory details. Sounds like the C30 is everything it was meant to be: a sporty compact that fares well in the city with plenty of cargo room. If anything holds the car down, it’s going to be a lackluster design.
XC70 Could Use Some Work
Volvo wagons are notorious for being incredible vehicles. They perform well, they hold massive loads, and they’re ridiculously comfortable. So what has the Cars! crew so worked up about the new XC70? Check out the angry blogger’s review from Cars! Cars! Cars!
Volvo Still Pioneers Safety
The latest bit of technological awesomeness from Volvo and Saab is a device that warns the driver if he/she is showing signs of sleep and fatigue. The two companies are also working on a notification system for lane changes that would determine the difference between an intentional and accidental lane change.