Kia Motors shares much of its history with its owner, Hyundai. Both manufacturers struggled with a lack of quality on their American debut. Kia was founded in 1944 in Korea as a manufacturer of steel tubing and bicycles. As the company grew, they began producing automobiles. They would later enter a partnership with Ford, manufacturing components for Mazda.
Kia suffered from a low quality brand image and declared bankruptcy in 1997. Both Hyundai and Ford were among the bidders for the Korean automaker, and Hyundai would eventually win out. Kia has since seen a revitalization not unlike Hyundai’s own. They now offer the same 10-year, 100,000-mile warranty and have topped the sub-compact initial quality surveys for two years running. Kia sales will likely continue to increase as fuel prices go up and consumers look toward small vehicles for greater fuel efficiency.
Reviews and Features
October 1, 2014
The 2014 Cadenza's first-class appointments, advanced technology and European-inspired design place Kia’s entry into the premium car segment as a real option.
September 3, 2014
The all-new 2014 Kia Optima Hybrid offers a sleek design, upscale interior and incredible fuel efficiency at an unbeatable price point.
July 30, 2014
The 2014 Kia Soul’s all-new take on design, driving dynamics and features transform one of the brand's best-selling cars into a sweet urban utility vehicle.
January 29, 2014
Offering more room, performance and premium amenities, the 2014 Kia Forte EX takes an already great-selling sedan and makes it better.
January 20, 2014
Between its design, interior cabin and smooth performance, Kia has a real winner on its hands with the redesigned Sorento.
October 10, 2013
The all-new 2014 Kia Soul improves on the company's trademark vehicle with a smoother drive, sharp design and all the tech features you could ask for.
July 31, 2013
There's more than just curb appeal to the 2013 Kia Sportage SX, with impressive power, outstanding fuel efficiency and loads of comfort and features.
June 18, 2012
There's a reason the Kia Optima is so popular, and the 2013 model features the same great combination of design, performance and amenities.
April 3, 2012
The 2013 KIA Rio5 SX offers customers great value, fuel efficiency and cutting edge design in one B car package.
March 13, 2012
The 2013 Kia Forte 5-Door SX is a great looking car with excellent power and performance at an impressive price.
November 6, 2012
The Kia Sorento is a refined and value-minded CUV that delivers all sorts of comfort and convenience features.
September 26, 2012
Between its improved design and competitive price, it's no wonder that competitors are sweating the Kia Optima Hybrid.
April 18, 2012
The new Kia Soul continues to impress with improvements both inside and under the hood at a great bargain price.
March 27, 2012
Kia continues to impress with the new 2012 Rio SX, one of the most stylish subcompact vehicles on the road today.
February 23, 2012
You don't have to spend crazy money anymore for a car that looks and drives great, and the 2012 Kia Optima SX is proof.
August 23, 2011
The Kia Optima EX is a shining example of smart design and clever engineering at an excellent price.
June 24, 2011
The 2011 Kia Sportage has a pretty new face that will make you forget every previous version of the vehicle.
Sites worth visiting
The official Kia homepage is a testament to the continued success of the Kia brand. The page celebrates the critical acclaim for the brand and offers all of the shopping tools you would expect. Be sure to check out the future concepts for a look at Kia’s expanding compact line.
Kia at Wikipedia
The Kia page at Wikipedia shows only a very brief history of the brand, and instead focuses on the burgeoning European market. The page includes pictures of current models and a look at up and coming concepts.
Around the Blogosphere
Kia at Autoblog
As the world continues to look for smaller, smarter vehicles, you can be sure Autoblog will keep an eye on Kia. These guys are always up to date with the latest pics, videos and headline news about one of the fastest growing carmakers in the US.
This blog covers all the Kia action around the globe. They typically post several times throughout the day, providing the Kia specific coverage the other blogs just might miss.
The official Kia blog will certainly be long on praise, but also on inside news. The blog is written by employees from all over the company, including some upper management. This is the place to get up close and personal with your favorite Korean automaker.
Kia Forums is probably the most active Kia forum on the web. They have more than 25,000 members and all of the model specific forums you would expect from your top fan site. The page includes a member gallery where you can show off your wheels in style.
The Kia Picanto is one of the most popular models in the European market. As the brand continues to gain market share, you can bet this site will continue to grow. They’ve already got a highly active base of several thousand members and they always welcome more.
Tribute to ‘Flashdance’ in Kia’s Latest Marketing
If you haven’t seen Kia’s latest commercial, you need to. Seriously, who doesn’t want to see a middle-aged, middleweight, sweaty guy dancing all over a car dealership and having buckets of water dumped on him. This is classic advertising.
SEMA Shows Kia’s Efforts
No one expected Kia to turn around over night. Some people didn’t expect Kia to turn around at all. The company has managed it, though, and they’re looking quite good in the process. At SEMA this year, they showed us the Spectra5 SX – a car with the tuner market in mind and a student’s budget at heart.